Ed Taylor

“That Santa Guy”
Central Point, Oregon
1954 – Current

International Santa Claus Hall of Fame – December 2025

The Santa community has been deeply enriched by the decade’s long presence of Ed Taylor as a steward of Santa’s Legacy. His success is not only his ability to embody Santa Claus as a living expression of kindness, presence, “love in action” and Christmas Spirit. It is infinitely more. Ed’s work is rooted in service and building human connection. His career foundation is that of Internet marketing speaker, consultant and coach. Leveling up from that early career success was an epiphany that the portrayal of Santa Claus is a responsibility. His leadership has shown that authenticity, kindness and presence matter more than props.

Thousands of people have experienced Ed’s work through his book Bexley & Thayer, The Mystery of Santa Claus, movies, tv, videos, commercials internationally and in appearances from the humblest of settings to the mansions of Beverly Hills.

Perhaps Ed’s greatest contribution to the Santa collective is helping thousands of Santas and Mrs. Claus from around the world through teaching, mentoring and the creation of the most powerful on-line platform ever imagined or executed. The Worldwide Santa Claus Network hosts over 500 hours of on-demand training, live virtual interactive sessions and a generous spirit of ongoing mentoring.